Sales Milestone: From Jan-Oct 2025, Chery sold 171,147 units in the EU and UK, a 240% year-on-year increase, making it the first Chinese automaker to achieve such scale in Europe
Safety Compliance: Chery’s EBRO S700 and S800 both secured the 5-star ENCAP safety rating, meeting Europe’s stringent regulatory standards
Local Integration: In 2024, Chery established a JV plant in Spain, revived the local brand EBRO, and achieved full supply chain localization
In-Depth Analysis
Global Strategy:Europe as the Anchor,Conquering Europe radiates influence to Latin America and the Middle East—e.g., the new LEPAS brand in Indonesia leveraged European credentials for rapid uptake
Shared Backbone: Global R&D and supply chain enable “local focus with global synergy”
Industry Insights
Europe validates the “tech-first, local-integration” model—only through certifications (e.g., ENCAP) and deep localization can cultural barriers be overcome
Chery’s “multi-brand regional adaptation” demonstrates operational resilience, with long-term value beyond sales volume
The shift from “product export” to “industrial localization” is helping Chinese automakers redefine global competition with compliance and cultural fusion
What is the key takeaway from European users shifting their perception of Chinese brands from “cheap” to “worth it”?
How many vehicles did Chery sell in Europe in 2025?
From January to October 2025, Chery sold 171,147 units in the EU and UK, up 240% year-on-year, the first Chinese automaker to reach that scale in Europe.
How is Chery localizing in Europe?
In 2024 Chery set up a JV plant in Spain, revived the local brand EBRO and localized its supply chain. The EBRO S700 and S800 both earned 5-star ENCAP safety ratings.
Which brands does Chery operate in Europe?
CHERY, OMODA and JAECOO for compliance and premium positioning, plus EBRO in Spain for local production and cultural integration.
